LPW Training Services is the industry leader in Pharmaceutical and
Life Sciences technology training

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Our full-service technology training services include content development and delivery across a variety of learning platforms including instructor-led classroom training, web based training, eLearning, documentation creation and complete training logistics management.

The LPW Advantage

The LPW Team has successfully participated in 1000+ software implementations. Over 70,000 users have been trained on our watch. Our organization works diligently to uphold the reputation we’ve earned by supplying experienced, industry-knowledgeable instructors each of whom possess the expertise to successfully deliver a company specific customized training experience to your users.

We offer Training in over 30 languages, have offices in the United States and London and are proud to serve as a Veeva Services Training Partner for Veeva CRM and Veeva Vault.

Our Knowledge

Investments in any software system are accompanied by a variety of unique challenges, many of which fall in the areas of training design, software deployment and the important task of regaining user productivity in a timely manner.

LPW trainers and facilitators have worked in Life Sciences/Pharmaceutical industry specific roles such as Medical Science Liaison, Managed Markets Account Manager, Animal Health Sales representatives, and Area Business Managers. They are also experienced with Help Desk and Headquarters/Home Office user needs, as well as those of individuals monitoring reports and performance throughout the company.

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Our Services

LPW Training Services knows the needs of Pharmaceutical and Life Sciences clients.

Technical Training

The LPW team provides end-to-end, enterprise learning solutions for technology deployment initiatives.

Training Delivery Methods

Different types of training call for different types of approaches. Budget, complexity of software, geography and time spent learning all factor into the decision on which approach is best.

Soft Skills Training

LPW Training Services offers Social Intelligence Training based upon the standards of the TRACOM group, the worldwide leader in Social Intelligence development with assessments and courses offered in more than 40 countries.

Training Documentation

Custom reference materials for use both during and after training help your users to retain information. <

Global Services

Training Services operates in both the United States and the United Kingdom.

Ongoing Training Support

New company initiatives, New Hires, and system upgrades/new releases are all reasons to think about ongoing training support. We provide options.


Are you ready for in-app, training support? Meet our solution, Guidde.
Guidde is a Digital Adoption Platform that is designed to facilitate seamless software learning. This on-demand tool improves user experience and user productivity with contextual, customized product walkthroughs in the form of quick videos.
I am ready

How do I use Guidde?

It’s simple. When you are in your application on a Chrome browser, the Guidde extension sits on the side of the site. You click the “g” icon and the system suggests videos for you based on where you are in the system. Didn’t find what you need? You can search Guidde and it will search through not only the tags and titles of the videos, but also the transcript of each video. Click on the video you need, watch it and return back to your workday without leaving your system.

If you didn’t find what you are looking for, you can simply click Request Playbook and send an email to your Guidde admin requesting a video on the question you need answered.

I want to learn more
Guidde logo
Preview of Guidde in the browser


As an add-on feature, you can turn on training desk support. After you rollout a new feature of your application, or you have a new hire class, you can turn on the Training Desk and have the ability for your employees to schedule a time with a trainer to ask questions directly. They simply click the Schedule a Session icon and use the calendar to view available times with a trainer that work with their schedule. Once they schedule the session, they will receive a calendar invite to block the time on your calendar with the link to join your training session.

I want to add a Training Desk

Clients and Partners

A sampling of our clients and partners includes:

Client Showcase

We're very proud of the work that we do.

Singing Some Praise

Our success is built on the success of our clients.

LPW created the training materials and training aids which drew on their deep domain knowledge and received high praise from the field staff. They kept the training interesting, informative, and moving fast. Their trainers were able to keep the tech savvy and the tech weary people in the room engaged. They were able to give real world examples to address questions, without getting bogged down in the weeds. I will use them again."

-Michael Hughes,
VP information Technology,
Kythera Biopharmaceuticals

"Being in the industry for 11 years I can assure that they were the best trainers I've come across ..."

-Professional Sales Representative,

“"Thanks for taking the time to really get to know your clients and their business needs! This is the type of training that can really show the value of a CRM!"

-Gabriella DiGuglielmo,
Training Manager,

"Your professionalism and thorough approach to client training both large and small has helped make many Veeva deployments a success. I know I can always count on you to deliver."

-Mimi Wilder
Managed Services and Training Practice Manager
Veeva Systems

"Thanks for the excellent rollout! The trainers really kept the class engaged in the training! Your trainers really knew our business."

-Steve K.,
Sr. Manager,
Sales Operations

"The eLearning series of videos you developed as pre-work for our new CRM rollout provided a great introduction to the new application, as well as a solid foundation for the classroom training. Thanks for developing a strong blend of virtual and instructor-led training to ensure knowledge transfer and retention!"

-Michelle T.,
Sr. Director,
Sales Operations Training

"Thanks for the detailed User Guide. It is exactly what we needed -- robust and provides all of the details we need. And, we love the tip sheet – great feedback from the team."

-Lorraine Hanley,
CRM/SFA Solution Architect,

"LPW trainers take the time necessary to fully understand our business and training success criteria, and build a customized training program to achieve these goals. Clearly, LPW is a valued strategic partner."

-GS, Director,
Commercial Operations & Technology,
Lundbeck LLC

"I have used LPW at two emerging BioTechs where I lead IT in the difficult transition from a clinically focused company to a commercial firm where all the information infrastructure and systems have to be put in plan while you are preparing to launch your first product. LPW successfully led the training effort at both firms for the rollout of Veeva CRM to field Medical Affairs staff and the field Sales Reps.

-Michael Hughes,
VP information Technology,
Kythera Biopharmaceuticals

"As our team’s timing and scope changed, LPW provided us with excellent flexibility, training, and advice. We truly benefitted from LPW’s extensive experience with Veeva, allowing us to consider various best practices and alternative approaches to our design along the way."

-J.R. de la Parra,
IT Program Director,
Delivery Center of Excellence,
Mylan Pharmaceuticals

"I feel very lucky to be working with LPW. They are truly a strategic partner when it comes to creating and rolling out effective training for our multiple sales forces. Not only is the company professional and effective- the individuals that we partner with at LPW are always coming up with ways to make the CRM deployment and pull through training highly effective and engaging."

-Megan Sullivan,
Sr. Director Commercial Training and Development,
Lundbeck US


Below are some common questions we're happy to answer.

I have a potential training project. How do I get started?
Send us an email at info@lpwtraining.com or give us a call at 800.620.0429. Let us know what your needs are and we’ll talk. We’d love to hear about your company and what challenges you are facing and discuss ways we may be able to help.
Our software is constantly updating. How do you handle this?
The Life Sciences world is constantly evolving and as such the software is always changing too as new functionaliy and features are deployed. It’s our job to stay on top of these changes, help you understand them and develop the best possible plan for eductating your users.
We don’t have a budget for live training. Can we still work with you?
Absolutely. We offer a variety of blended learning options in order to meet the needs of all user types and the budgets of both large and small companies. We’ll work with you to develop a solution that works best for you,
I need classes to be taught in French or to happen overseas. Can you help?
Yes. We have offices in both the United States and Europe and can provide you with trainers who speak whatever language you need as well as documentation and course materials in these languages and full onsite logistics support.
I have a tight timeline, but need users to be trained. What can I do?
The beauty of working with LPW Training Services is that your team is made up on Pharmaceutical and Life Sciences professionals. We know the industry and the job functions as well as the software so we save time spent learning this and can dive right into hearing about your company, what makes it unique and what challenges you are facing.
Some of my users already know the software being deployed. Others do not. What can I do?
We’ve seen this before and will talk through options with you. You may choose to separate users by experience level, you may opt for eLearning where a user can test out of certain portions of a training based upon tasks performed. There are many ways to handle this scenario and we’d love to talk through them with you.
How do I know if the training was successful?
Our goal for each and every training is for your users to be able to perform the skills needed as soon as they leave our classroom. You’ll receive reports showing feedback from the users about the training, can watch them perform the tasks during training itself and if you choose, can incorporate electronic testing for tracking and reporting purposes.
What happens after training ends?
The project manager assigned to you at the beginning of the project will continue to work with you to make sure that all of your needs have been met. If additional documentation is needed, a refresher course needs to be planned or a strategy put in place for new releases, we’ll address it with you and make sure that you have the support you need. If on demand support is desired, or the need for live support after a group of employees are hired, we can support the implementation of our in-app training solution, Guidde. Guidde
Do you offer New Hire training?
Yes, we can continue to provide training for any new hires to come on board and can also offer options like our training as a service contract where a fixed yearly budget is agreed upon for this service.
There are lots of training companies out there. Why LPW?
We are the industry leader in Pharmaceutical and Life Sciences training. No one else has our experience or offers the quality of work we do. We train for excellence and it shows.

The LPW Team

Our Secret for Success
Our Leadership
Join the Team

Having the right team is crucial to the success of your project

LPW team members are not just training professionals; they are also Life Sciences/Pharmaceutical industry specialists, with backgrounds from the areas of Sales Operations, Learning & Development, Marketing and Sales and Sales Training

Our Training Project Managers, Lead Instructional Designers, Documentation Specialists and Lead Trainers each have:

  • A minimum of 7 years of combined professional development and platform experience
  • Deep expertise in CRM application functionality and experience in a range of training environments
  • Extensive study of adult learning theory and the ADDIE model of development

LPW Training Services only hires training professionals with Pharmaceutical/Life Sciences backgrounds. This allows us to provide the best quality training team for our clients

Meet our founder

Liza Pizarro-White | CEO and Founder

Liza Pizarro-White is the CEO and founder of LPW Training Services. Liza's extensive experience in pharmaceutical technology training, strong work ethic, and "can do" attitude have proven successful in building LPW Training Services to be an industry leader in technology training.

Before branching out on her own business venture, Liza was a training manager for two of the top CRM software companies, training clients in the United States, Canada, and England. Liza's history and education are rich in solid training fundamentals and real life experiences that are proven to be successful in the classroom, and set the standard for which all LPW Training Services trainers follow.

LPW Training Services is always interested in speaking to high energy, high integrity technical trainers, project managers and instructional designers with Pharmaceutical or Life Sciences backgrounds.


Get In Touch

Thank you for your interest in LPW Training Services. For more information on our services and products, please contact us.

90 East Main Street
Suite 302
Somerville, NJ 08876